Get a Strategic Partner that supports you in:

💰 Raising the right type and amount of funding to support growth

⚖️ Making better decisions by understanding impacts and trade-offs

🧘‍♂️ Worrying less about finance with fractional/interim CFO leadership

About CJ

Over more than a decade I’ve gotten experiences across the lifecycle – from incorporation and building the first product, all the way to issuing bonds funding billion dollar acquisitions.

I thrive helping founders and management teams worry less about finance by incorporating a natural understanding of metrics and impact, to understand what levers they can pull to bring the most value.

Startup operator experience

  • Raised Seed and Series A rounds for VC backed high-growth tech startups (both debt and equity).
  • Operations leader for a hyper-growth scale-up with >5x ARR growth in 12 months
  • Built & led multiple operations teams, including People/HR, Talent/Recruiting and Finance.
  • Hands-on experience from incorporation phase to scaling past 100+ employees.
Swapped the suits for hoodies in 2020

Corporate banking experience

  • 5 years of experience within Citi’s Corporate Banking division helping large global companies raise money.
  • Advised on capital allocation strategies, debt structures, credit ratings and fundraising, including negotiating and syndicating loans.
  • Worked on large range of transactions, from Private Equity LBOs to structured finance for aviation and shipping portfolios.

Helping founders build & scale

Sparring & Feedback

Advising sessions, hourly rate

Depending on your needs, we can schedule 60-90 minute sessions working through specific strategic dilemmas, or reviewing current operational setup.

Typical sessions includes:

  • Working through strategies for testing GTM channels and impact
  • Feedback on strategy & goals
  • Developing fundraising strategy and investor-friendly story telling

Analysis & Execution

Project-based work, day rate

Need to present a financial strategy for your board? Raising new capital? Or maybe just trying to understand which GTM channels are most effective to double down on growth?

Typical projects include:

  • Budgets / modelling of growth plans
  • Fundraising from Venture Capital (VC) or other equity investors
  • Debt & bank financing, including negotiation of terms and long-form documentation

Embedded leadership

Monthly retainer, 8+ hours per week

If you need consistent support at the management level, I can offer embedded services as Fractional CFO.

This solution is often best for startups or smaller companies, that don’t need a full time CFO but still want strategic input and oversight.

I’ll be fully embedded into the team, including tech stack and weekly/monthly meetings and cadences, such as MBRs and QBRs as required.

This option requires an initial 2 month commitment of 8+ hours per week.

Not sure what you need? Schedule a complimentary sparring session and let’s explore!